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S2 E7: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank

January 13, 2023
2
7
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S3 E1: Testing Twitter Ads, Fixing Retention Problems, and Advantage + For The Win
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S2 E6: Black Friday: Huge mistakes, Record Days, and Biggest Lesson
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S2 E7: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank
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S2 E8: Eli interviews Gina Parrelli: A Subscription and Retention Deep Dive
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S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites
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S2 E12: A Landing Page Masterclass with Nik Sharma

Hosted By

Eli Weiss

Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.

Subscribe to Eli’s newsletter: All things Retention & CX

Previously OLIPOP & Simulate

Cody Plofker

CMO Jones Road Beauty l Advisor at Northbeam

Subscribe to Cody’s newsletter of weekly growth learnings

‍

‍

Guest

Sean Frank

CEO of Ridge

Episode description

In episode seven of season two, Eli chats with the legendary Sean Frank, CEO of The Ridge, a 9-figure wallet, ring, and watch brand. We chat about creating a new niche in a massive industry, CX as marketing, brand vs. performance, attribution, and so much more.

Listen to find out

  • Facebook ad testing for acquisition do's and dont's
  • Marketing growth hacks for your brand that still see awesome results
  • Why attribution is a nice to have vs a need to have in some situation
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