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S2 E2: New Growth Channels, Shipping Insurance, and The Cody Subtweet

December 16, 2022
2
2
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S3 E1: Testing Twitter Ads, Fixing Retention Problems, and Advantage + For The Win
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S3 E2: Social & Influencer Masterclass w/ Kendall Dickieson: Seeding, Content Creation, & TT vs IG
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S3 E3: How to Fix Your Retention with Val Geisler
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S3 E4: Paid Ads MasterClass and Retention Team Building
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S3 E5: Measuring Incrementality and Retaining Customers with Lessons from Fine Dining
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S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger
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S2 E1: Black Friday Strategies, Testing Direct Mail, and a New Landing Page Tool to Change the Game
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S2 E2: New Growth Channels, Shipping Insurance, and The Cody Subtweet
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S2 E3: Easy Ways to Increase AOV and Direct Response Tactics in DTC
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S2 E4: DTC vs Retail and Billion Dollar Biz Ideas
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S2 E5: Our Biggest Mistakes and Learnings, Why Founders Fail, and Squirrelly Data
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S2 E6: Black Friday: Huge mistakes, Record Days, and Biggest Lesson
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S2 E7: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank
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S2 E8: Eli interviews Gina Parrelli: A Subscription and Retention Deep Dive
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S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites
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S2 E10: How to Properly Test Ad Creative and Tips for Retaining Customers
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S2 E11: The Death of Hypergrowth, VC in DTC, and Holistic Retention
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S2 E12: A Landing Page Masterclass with Nik Sharma

Hosted By

Cody Plofker

CMO Jones Road Beauty l Advisor at Northbeam

Subscribe to Cody’s newsletter of weekly growth learnings

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Eli Weiss

Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.

Subscribe to Eli’s newsletter: All things Retention & CX

Previously OLIPOP & Simulate

Guest

No items found.

Episode description

In the second episode of season two, Cody and Eli chat about New Growth Channels, Shipping Insurance, and The Cody Subtweet. This casual conversation episode covers everything we're testing from our own eCommerce business perspective — whether that's landing pages, direct mail, content, and more.

Listen to find out

  • How to test and evaluate new growth channels
  • In-checkout vs post-purchase upselling. Which is right for you?
  • If you’re going to do shipping insurance, here are the two things you need to do it correctly

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