Welcome to the second annual Tappy Awards, where we honor the boldest, most inspiring brands shaping the future of mobile commerce.

In just one year, we’ve seen the Tapcart community grow in both size and creativity—brands across the Shopify ecosystem are building apps that aren’t just beautiful, but deeply impactful. From game-changing push strategies to immersive app experiences and unforgettable BFCM moments, this year’s nominees have pushed the boundaries of what mobile shopping can be.

Powered by Tapcart and built with heart by our customers, these apps prove that when commerce meets innovation, incredible things happen.

Whether you're here to celebrate, get inspired, or take notes for next year—we’re so glad you’re with us.

A quick shoutout

A huge thank-you to everyone in the Tapcart community who submitted nominations, supported the awards, and continues to raise the bar for mobile excellence. And to every brand recognized here—thank you for making commerce more creative, personal, and fun.

Let’s dive into the winners and nominees of the 2025 Tappy Awards.

Push Marketer of the Year

Celebrating brands using bold, strategic push notification campaigns to engage, convert, and build lasting customer connections.

🏆 Winner: Mia Bijoux

‍Mia Bijoux’s bilingual push strategy doesn’t just drive results, it reinforces everything their brand stands for: inclusivity, sustainability, and style. The app is a key driver of customer engagement, accounting for 20% of total store revenue in early 2025. From exclusive offers to timely event countdowns, their strategic messaging has delivered an app conversion rate of 3.75%, outpacing web. With a $99.71 AOV compared to $78.63 on web, their pushes drive both urgency and high-value engagement. This strategic push campaigns delivers high-value customers while ensuring inclusivity through French-language messaging

Nominees:

• Muscle Republic – With app-exclusive launches and automated push flows for abandoned carts and wishlists, they've seen a 238% YoY growth in app sessions and a push CVR of 14.4%.
• Beekman 1802 – Their 200+ push campaigns blend product access and "Kindness Reminders," driving a 31% higher CVR than web and building a powerful loyalty loop.
• BrüMate – Their early-access drop strategy through push notifications drives a conversion rate 43% higher than web, with 10% of total revenue coming from the app.
• Daily Drills – With Friday giveaways, exclamation-packed drops, and push messages that feel personal, they’ve built a connection-first mobile channel.

App Design of the Year

Honoring brands that blend form and function to create unforgettable, on-brand mobile experiences.

🏆 Winner: Primally Pure

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Primally Pure’s app isn’t just beautiful—it’s thoughtful. Educational content like podcasts, expert panels, and blog posts are built into the experience, guiding discovery and purchase in one seamless journey. This content-first approach has lifted AOV by 15% and now powers 15% of total DTC revenue.

Nominees:

• Emi Jay –  Emi Jay’s app is the definition of effortless luxury, blending on-brand colors, full-bleed visuals, and a sleek Discover Page for a beautiful app experience. More than just aesthetics, its design drives results—with app conversion rates nearly 2x higher than web (3.29% vs. 1.7%) and a 27.2% higher AOV on-app vs. website. Exclusive features like a wallpapers page and Clip + Brush customization boost engagement, making Emi Jay’s app a masterclass in design-driven commerce.
• The Hundreds – This digital-magazine-meets-shopping-experience fuses streetwear with blog-style updates and a TikTok-style feed to engage younger shoppers. The Hundreds' app feels like a digital magazine, merging streetwear culture with real-time content and modern shopping experiences. The Bobby and Ben pages offer exclusive, blog-style updates and curated collections, while the FYP tab brings a TikTok-style product feed to younger shoppers. With 20% of revenue coming from the app, and a 13.6% higher AOV than web, The Hundreds has created an app that fuels both engagement and sales.
• Lelet NY – Lelet NY’s app is a visual masterpiece, blending luxury and function with in-app product videos, curated tutorials, and occasion-based pages like Bridal and Archive Sale. The seamless integration of video content elevates the shopping experience, offering a high-fashion, editorial feel that mirrors the brand’s craftsmanship. With an intuitive, aesthetic-first approach, Lelet NY sets a new standard for mobile elegance.
• Princess Polly – Princess Polly’s app is as stylish as its shoppers, designed for high engagement and seamless discovery. Curated collection pages make it easy for shoppers to stay on top of trends, while the numbers highlight its success—27.6%+ of total store revenue comes from the app, conversion rates have increased 23%+ vs. web, and AOV is up 15.3% in the U.S.. With dynamic, on-brand layouts and push notifications driving 220K+ sessions, Princess Polly’s mobile app is a fashion powerhouse.

App Marketer of the Year

Recognizing brands that go beyond promotion—crafting mobile strategies that drive growth, loyalty, and adoption.

🏆 Winner: Oh Polly

‍Oh Polly built a cross-platform app strategy that engages shoppers wherever they scroll. With an eyebrow banner on-site, a TikTok bio callout, and exclusive app-only drops, they’ve turned their app into a true VIP destination—resulting in a 142% higher CVR and 25% higher AOV compared to web.

Nominees:

• JLUXLabel – Their "Appy Hour" Instagram Stories and app-only discounts have helped build an engaged mobile community and drive urgency-based conversions.
• Christy Dawn – App-exclusive banners, early access drops, and loyalty-focused messaging have pushed their AOV to $322 vs. $287 on-site.
• Culture Kings – From a G-Wagon giveaway to immersive IRL x digital activations, their mobile strategy delivers a 70% higher CVR in AU/NZ and 25% AOV lift overall.
• Naked Harvest – Energetic, creative campaigns—like their Jimny giveaway—fueled a 142% CVR boost and helped mobile drive 33% of total revenue.
• BWH Plant Co. – Rare plant drops, app-exclusive offers, and omnichannel marketing helped them achieve a 97% retention rate and 56% of total DTC revenue from the app.

Best BFCM Campaign

Recognizing the most impactful, creative, and conversion-driving Black Friday/Cyber Monday app campaigns.

🏆 Winner: I Love Ugly

‍With a campaign that started by temporarily closing their app, I Love Ugly built massive anticipation for their multi-phase BFCM rollout. From daily deals and scratch-off giveaways to tiered discounts and GWP offers, they turned their app into a high-end, high-excitement destination.

Nominees:

• LolaVie – A tiered GWP strategy and extended site-wide sale helped LolaVie deliver a luxe-yet-accessible experience that aligned perfectly with their clean beauty mission.
• Baseball Lifestyle 101 – Early access for app users and a powerful 35%-to-50% tiered discount rollout made their app the go-to for holiday deals.
• Maison Lavande – With a 9.82% app CVR and 32.16% weekend conversion spike, their app-first campaign proved exclusivity drives outsized impact.
• Cocopup London – Bold push notifications, exclusive 40% app discounts, and dynamic design updates helped them grow November sales by 67%.

App Feature of the Year

Honoring brands that used Tapcart’s App Studio to create personalized, innovative experiences that build deeper customer connections.

🏆 Winner: Great Garden Plants

‍Great Garden Plants took personalization to a whole new level with an AR-powered plant visualizer—letting customers see exactly how plants would look in their space before they buy. This feature not only removes purchase hesitation, but also brings joy and confidence to every step of the buyer’s journey. The results speak volumes: a 256% higher CVR, 22% AOV lift, and 75% better retention compared to web.

Nominees:

• Stadium Goods – Built out custom screens for Nike, Adidas, Jordans, and seasonal collections. These personalized flows, paired with geo-targeted push notifications, drive discovery and conversion across every sneaker category.
• Work Wear Hub – Their App Studio-powered countdown timer dynamically resets based on dispatch times, creating real urgency. The feature led to a 154% CVR boost and 3.14x revenue per session.
• The Oodie – Custom dynamic size guides and shipping updates simplify shopping and build trust—driving a 140% higher conversion rate and 14% higher AOV.
• Hairhouse – Their live salon booking system features an intuitive calendar, custom service bundles, and real-time chat. The result? 3x higher CVR and 66% YoY booking growth.

Why It Matters

The future of commerce isn’t one-size-fits-all—it’s 1:1. Tapcart’s App Studio empowers brands to build unique, deeply personalized experiences that reflect how customers actually want to shop. These features aren’t just functional—they’re game-changing.

Brands investing in personalization today are already redefining engagement, retention, and innovation. The next 18 months will reveal who leads the mobile movement—and this year’s nominees are already ahead of the curve.

Best Customer Experience

Celebrating brands that craft app experiences built around real people—not just purchases.

🏆 Winner: Sculpted By Aimee

Sculpted by Aimee’s app redefines beauty shopping with a seamless, content-rich mobile experience. Features like Monday Makeup Tip tutorials, interactive quizzes, and shoppable social content make discovering new products effortless. With dynamic videos and an intuitive, easy-to-navigate design powered by Tapcart App Studio, the app seamlessly blends education, engagement, and commerce—turning beauty inspiration into a dynamic brand experience.

Nominees:

• OluKai – With an Explore page for travel guides and a Watch page featuring customer stories, OluKai blends adventure and commerce into a rich mobile journey.
• Plug Tech – Product bundles, customer unboxing videos, and intuitive navigation turn tech resale into a seamless, trusted journey. The average app user spends over 9 minutes on the app, and push notifications are plug's highest ROI tool
• Favorite Daughter – Style guides, "Shop the Look" blocks, and a sleek rewards program make this app as fashion-forward as the brand itself.
• Muscle Nation - turned their app into a personalized shopping hub. Integrated product sets and upsells boost AOV by 29.4%, while dynamic content and countdown timers help customers discover, convert, and return. With a 110% higher CVR in-app, it’s a masterclass in customer-focused design.

That’s a wrap on 2025

This year’s winners and nominees prove that when you lead with creativity, customer connection, and commerce-first thinking—your app becomes so much more than a mobile store.

It becomes a movement. A community. A competitive edge.

To all the brands recognized today: you’re redefining what’s possible in mobile.

To everyone dreaming up next year’s big idea: we can’t wait to see what you build.

Want to be part of the 2026 Tappy Awards?

Start exploring what’s possible with Tapcart’s App Studio—and let’s build something award-worthy together.