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S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger

May 15, 2023
3
6
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S3 E1: Testing Twitter Ads, Fixing Retention Problems, and Advantage + For The Win
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S3 E2: Social & Influencer Masterclass w/ Kendall Dickieson: Seeding, Content Creation, & TT vs IG
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S3 E3: How to Fix Your Retention with Val Geisler
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S3 E4: Paid Ads MasterClass and Retention Team Building
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S3 E5: Measuring Incrementality and Retaining Customers with Lessons from Fine Dining
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S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger
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S2 E1: Black Friday Strategies, Testing Direct Mail, and a New Landing Page Tool to Change the Game
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S2 E2: New Growth Channels, Shipping Insurance, and The Cody Subtweet
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S2 E3: Easy Ways to Increase AOV and Direct Response Tactics in DTC
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S2 E4: DTC vs Retail and Billion Dollar Biz Ideas
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S2 E5: Our Biggest Mistakes and Learnings, Why Founders Fail, and Squirrelly Data
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S2 E6: Black Friday: Huge mistakes, Record Days, and Biggest Lesson
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S2 E7: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank
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S2 E8: Eli interviews Gina Parrelli: A Subscription and Retention Deep Dive
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S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites
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S2 E10: How to Properly Test Ad Creative and Tips for Retaining Customers
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S2 E11: The Death of Hypergrowth, VC in DTC, and Holistic Retention
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S2 E12: A Landing Page Masterclass with Nik Sharma

Hosted By

Cody Plofker

CMO Jones Road Beauty l Advisor at Northbeam

Subscribe to Cody’s newsletter of weekly growth learnings

‍

‍

Eli Weiss

Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.

Subscribe to Eli’s newsletter: All things Retention & CX

Previously OLIPOP & Simulate

Guest

Ben Kruger

CMO of Event Ticket Center

Episode description

In the sixth episode of Season Three, Cody sits down with Xoogler Ben Kruger to talk all things Google. Everything from Google ads to Youtube, Geolift testing, Performance Max, CBO vs. ABO, GA4, and so much more.

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Listen to find out

  • Why are billion dollar platforms like Tik Tok, Pinterest, Advantage+ and PMax hard-rolling out a big changes into a black box?
  • Google tips for paid advertisements like pixel data, targeting high-intent audience, broad audience, and lookalikes to convert
  • The challenges of getting creative on Youtube — it might not need high production and frequent changing
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