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S2 E11: The Death of Hypergrowth, VC in DTC, and Holistic Retention

February 20, 2023
2
11
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S3 E1: Testing Twitter Ads, Fixing Retention Problems, and Advantage + For The Win
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S3 E2: Social & Influencer Masterclass w/ Kendall Dickieson: Seeding, Content Creation, & TT vs IG
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S3 E3: How to Fix Your Retention with Val Geisler
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S3 E4: Paid Ads MasterClass and Retention Team Building
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S3 E5: Measuring Incrementality and Retaining Customers with Lessons from Fine Dining
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S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger
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S2 E1: Black Friday Strategies, Testing Direct Mail, and a New Landing Page Tool to Change the Game
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S2 E2: New Growth Channels, Shipping Insurance, and The Cody Subtweet
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S2 E3: Easy Ways to Increase AOV and Direct Response Tactics in DTC
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S2 E4: DTC vs Retail and Billion Dollar Biz Ideas
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S2 E5: Our Biggest Mistakes and Learnings, Why Founders Fail, and Squirrelly Data
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S2 E6: Black Friday: Huge mistakes, Record Days, and Biggest Lesson
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S2 E7: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank
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S2 E8: Eli interviews Gina Parrelli: A Subscription and Retention Deep Dive
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S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites
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S2 E10: How to Properly Test Ad Creative and Tips for Retaining Customers
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S2 E11: The Death of Hypergrowth, VC in DTC, and Holistic Retention
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S2 E12: A Landing Page Masterclass with Nik Sharma

Hosted By

Cody Plofker

CMO Jones Road Beauty l Advisor at Northbeam

Subscribe to Cody’s newsletter of weekly growth learnings

‍

‍

Eli Weiss

Sr Director CX & Retention @jonesroadbeauty l Building brands that put the customer 1st + sharing learnings.

Subscribe to Eli’s newsletter: All things Retention & CX

Previously OLIPOP & Simulate

Guest

No items found.

Episode description

In episode eleven of season two, Cody and Eli discuss the death of blitz-scaling and hypergrowth in CPG and holistically thinking about retention.

Listen to find out

  • FB ads are not synonymous with growth and vice versa
  • Post iOS has forced brands to think more about a blended return on ad spend (MER & CAC)
  • Looking at efficiency by channel and understanding how they evolve and change
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