Tapcart Blog: Reward your Top Customers with Smile Enterprise

Reward your Top Customers with Smile Enterprise

Build a powerful, mobile-optimized loyalty program with Smile.io Enterprise & Tapcart.

Alex Rosas

Alex Rosas

Marketing



07/08/2020

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Smile.io is one of the world’s most trusted loyalty programs built to reward your top customers for joining, engaging, and sharing in your brand community. Adding Smile.io Enterprise into your Tapcart mobile app experience allows shoppers to earn points simply by using the app they already know and love. More than 70% of shoppers are likely to participate in a loyalty program if they can easily access loyalty cards and rewards from their mobile phones (source). It’s a proven way to increase purchase frequency and retain your best network of customers.

Why invest in building brand loyalty?

Getting customers to join, engage, and share in your brand community is invaluable. Why? Because loyalty programs help turn one-time buyers into returning customers. On average, 41% of an e-commerce store’s revenue comes from only 8% of its customers (source).

Brand advocacy is also a powerful marketing strategy. Leveraging your passionate customers to spread the word for you is much more meaningful and effective than paid advertising. Authentic reviews and real social proof are powerful conversion tools as well. In fact, 92% trust brand advocates and 9/10 online shoppers worldwide say that friends and family recommendations are their most trusted form of advertising – only 2/10 trust online ads (source).

Mobile + loyalty is a winning combination.

Loyalty points incentivize consumers to engage more with your app and the seamless app experience results in more opportunities to convert. According to Paul Farris’ book Marketing Metrics, a repeat customer has a 60-70% chance of converting (source). So using push notifications to drive customers back to an app with loyalty means they’re much more likely to convert. Highly-engaged customers buy 90% more often and spend 60% more per transaction (source).

How the Smile.io Enterprise integration works.

Customers receive points for valuable actions like placing an order or writing product reviews. Customers are able to earn statuses through an exclusive VIP program and can then redeem a fixed amount of percentage-based rewards points within the mobile app.

Seamless integration - Here’s how to get started.

If you are already a Smile.io Enterprise customer, simply follow these steps to connect:
  • Open your Shopify Dashboard and click on the “Apps” tab.
  • Find the app titled “Smile: Rewards & Loyalty“.
  • Click on the “Settings” button.
  • Click “Platform”.
  • Click the “Show more” button and then copy/paste the values in the “Private” text fields into their respective fields on the Tapcart Smile Integration page.

Build memorable experiences with Smile.io.

The future of commerce is deeply rooted in emotional connections and consumers have come to expect excellent brand experiences. It’s critical to engage with customers by building memorable experiences so it’s important to reward consumers for using an app they already know and love. By doing so, you’ll help create brand advocates for life and a strong brand community.

If you’re not already a Smile.io Enterprise customer and want to learn more, click here.

To learn more about the benefits of a mobile app and the Tapcart platform, get in touch with our team of mobile experts.

For more information on how to Integrate Smile.io Enterprise, click here to see our knowledge base article.

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