Are you feeling the AI momentum? In just one year, global AI adoption has soared. Around 55% of businesses reported using AI in 2023 to 72% in 2024, according to a McKinsey Report, and ecommerce brands are leading the charge.

AI is reshaping everything from marketing to supply chain operations, helping forward-looking brands combat rising customer acquisition costs and shrinking margins. 

Now, brands must adopt AI to keep from falling behind in the crowded marketplace—but more than that, they have to decide how far they’re willing to let AI take them.

Yet, your mission as an ecommerce leader hasn’t changed: deliver better results with fewer resources. Here’s how ecommerce businesses can use AI—from improving marketing efficiency to the customer shopping experience—and 13 AI tools to help you do it. 

AI-powered solutions to slash marketing costs and drive growth

Marketing leaders are grappling with rising customer acquisition costs (CAC) and diminishing engagement across channels. The “do more with less” mantra (the year's unofficial theme) puts marketing efficiency front and center—and AI is stepping up to help.

AI helps marketers launch faster campaigns, monitor campaign effectiveness, and generate personalized messages at scale. According to Statista, 89% of marketers say using AI saves them an hour or more on a typical campaign launch. And 68% of marketers say customer engagement increased after using AI in their marketing campaigns.

Here are some AI tools that help marketers stay efficient when marketing their ecommerce brands and mobile apps.

Vista Social

Best for: Small to mid-sized businesses

Vista Social is your all-in-one tool for posting, tracking audience insights, planning feeds, and more. These AI tools help you stay organized, whether refining your Instagram aesthetic or connecting with TikTok followers.

• Use AI-assisted scheduling and post-creation. 
• Track audience engagement and reviews for better insights.
• Plan Instagram and TikTok feeds with visual-first tools.
• Chat directly with your audience to build stronger connections.

Tapcart

Best for: Businesses of all sizes

Tapcart’s TapAI transforms push notification strategy with generative AI by integrating seamlessly into the mobile shopping experience, increasing your ROI. Here’s how it makes your push notifications smarter, faster, and more effective.

• Add your tone of voice, marketing goal, and product details, and Tap AI crafts tailored, on-brand messages in seconds.
• Promote slower-moving inventory with deep links straight to products or embed sales codes seamlessly.
• Generate multiple versions of copy instantly, letting AI refine your messages for maximum engagement.
• Plus, Tapcart’s analytics dashboard lets you track, optimize, and grow with data-driven decision-making.

Zapier

Best for: Businesses of all sizes

Zapier AI is the Swiss army knife in the marketer’s tool belt, helping ecommerce brands automate workflows like sending thank-you emails, enrolling customers in loyalty programs, and triggering push notifications—all without lifting a finger.

• Build AI-powered chatbots to engage customers seamlessly.
• Automate repetitive tasks like post-purchase follow-ups to save time.
• Connect with countless platforms to keep operations smooth and cohesive.

Generative AI to boost your creative workflow

Generative AI has exploded in the last year, and whether you use it to write social posts at scale or find insights in your notes, these tools make it easier and more efficient to produce high-quality, on-brand content.

Shopify Magic

Best for: Shopify merchants of all sizes

Shopify Magic provides an AI-powered suite of copywriting tools tailored for Shopify users. Integrated directly into the platform, it simplifies content creation and optimization for everything from blog posts to product descriptions.

• Create, edit, and optimize product descriptions, emails, and blogs directly in Shopify.
• Write content in multiple languages, including Spanish, French, and simplified Chinese.
• Save time by streamlining content creation across your store.

Google’s Audio Overviews for NotebookLM

Best for: Businesses of all sizes

Google’s Audio Overviews turns your notes into an interactive, AI-generated podcast. Ideal for multitaskers, it lets you digest research, brainstorm, or customer feedback while walking the dog or commuting.

• Turn notes and research into interactive, AI-generated audio summaries.
• Click through highlights or deep-dive into key points for smarter multitasking.
• Digest market trends, competitor insights, or feedback faster to fuel creativity.

Jasper AI

Best for: Businesses of all sizes

Jasper AI is a powerhouse for generating written content that matches your brand’s voice. Jasper offers advanced features for project, from ads to long-form articles.

• Generate high-quality written content, from product descriptions to full campaigns.
• Customize brand voices automatically or manually to match your unique tone.
• Scale content creation with collaboration tools and instant campaign generation.

Predictive analytics for campaign optimization 

There’s so much data at our fingertips that businesses struggle to analyze it all. AI puts that data to good use with predictive analytics. By analyzing historical data, AI uncovers patterns and tracks trends to provide insights that predict consumer behavior, optimize supply chains, and refine product offerings. The payoff? Better inventory planning, smarter marketing decisions, and a healthy boost to ROI —  especially during high-stakes events like BFCM and tentpole sales.

SessionStack

Best for: Large enterprises

SessionStackAI takes analytics to the next level, combining data collection with AI-powered insights.

• Aggregates analytics from multiple sources into a single, actionable view.
• Uses AI to rank and prioritize insights for faster decision-making.
• Empowers brands to act on data with strategies tailored to consumer trends.

Personalize the ecommerce shopping experience

Shoppers’ expectations outpaced brand capabilities for years—but AI can finally scale personalized experiences. 

Mobile app shopping has been a weak point for consumers. Over 9 in 10 shoppers believe the mobile shopping experience can be improved, according to Dynamic Yield. More than half of shoppers (53%) say retailers can enhance the experience by making it easier to find exactly what they need. 

AI enables ecommerce brands to meet these expectations by creating hyper-personalized shopping journeys, even on a mobile app. Enter these AI ecommerce tools.

ViSENZE

Best for: Small to mid-sized businesses

ViSENZE uses multimodal AI to transform search and discovery experiences. By combining data from text, images, and more, multimodal AI delivers more intuitive results that e-commerce brands can use to boost conversions and revenue.

• Personalize search results to match customer preferences and improve conversions.
• Enhance product discovery with tailored recommendations to increase revenue.
• Compatible with mobile apps via API or SDK for seamless integration.

Bazaarvoice

Best for: Businesses of all sizes

Bazaarvoice customizes the shopping experience—even for anonymous users. Its real-time analytics make product recommendations and marketing messages more relevant, reducing cart abandonment and improving mobile experiences. From reviews to social proof, it empowers ecommerce brands to inspire confident purchases while reducing cart abandonment.

• Analyzes 500+ behavioral data points per second to deliver dynamic shopping experiences.
• Reduces cart abandonment with tailored product spotlights, reviews, and marketing messages.
• Compatible with mobile apps through an SDK for a fully integrated experience.

Barilliance

Best for: Businesses of all sizes

Barilliance simplifies buying decisions with relevant product recommendations. Barilliance turns data into decisions, helping eCommerce brands boost sales and average order value. With over 20 recommendation types, it tailors every session to the customer’s behavior and preferences.

• Tailor offers and recommendations to each shopper based on their behavior and your merchandising strategy.
• Send personalized emails based on recent customer activity for better engagement.
• Combine online and offline sales data to create a cohesive 360-degree customer experience.
• Works seamlessly with Shopify, making it easy to integrate into your mobile app.

Octane AI

Best for: Businesses of all sizes

Octane AI helps brands deliver hyper-personalized interactions through innovative AI-driven tools. It helps Shopify merchants turn browsers into buyers with interactive product quizzes and hyper-personalized recommendations, combining data collection with tailored shopping experiences.

• Build interactive quizzes that collect meaningful customer data and create engaging shopping experiences.
• Offer personalized product recommendations based on quiz responses and browsing behavior, helping customers find exactly what they need.
• Analyze product reviews with AI to uncover trends, patterns, and actionable insights for better decision-making.

AI for customer service

AI makes customer support faster and more personalized. With the right tools, ecommerce businesses can improve efficiency, reduce costs, and foster customer loyalty—all while maintaining a consistent brand voice. AI-powered customer service tools help optimize marketing spend by ensuring customers receive the right message at the right time, improving overall satisfaction.

Gorgias

Best for: Small to mid-sized businesses

Gorgias helps ecommerce brands streamline customer support with AI-driven automation.

• Train an AI agent to learn your brand policies and voice for consistent support.
• Automate up to 60% of customer inquiries to save time and resources.
• Resolve shipping, returns, exchanges, subscriptions, and order questions quickly and accurately.

Streamline inventory and pricing strategies

AI can help brands manage inventory and pricing, keeping ecommerce businesses competitive while boosting sales and customer retention. Automating key tasks like inventory management and dynamic pricing allows brands to cut costs, simplify operations, and make data-driven decisions with speed.

Prisync

Best for: Large businesses

Prisync's repricing software helps ecommerce brands optimize pricing strategies with powerful AI-driven tools.

• Track and monitor competitor pricing to stay competitive in real time.
• Use AI to dynamically adjust prices based on pre-set parameters.
• Simplify repricing with software designed to increase sales and margins.
• Seamlessly integrates with Shopify for mobile app compatibility.

Embrace AI to give your ecommerce brand a competitive edge

AI has the power to help ecommerce businesses drive innovative strategies and set new standards for mobile and online shopping experiences. The gap between early and late AI adopters will widen as more brands embrace it.

By delivering real-time personalized experiences, you can turn casual browsers into repeat buyers and build a community of loyal fans.

Learn more about Tapcart’s AI-powered features to transform your customer experience