The numbers are in for Black Friday-Cyber Monday (BFCM) 2024! 

This year, Shopify merchants brought in a record-breaking $11.5 billion in sales, a 24% increase from the previous year. Tapcart merchants saw an even larger increase in spending: 26.5% year-over-year during Cyber Week. 

Here are the wins Tapcart merchants are celebrating on the heels of BFCM:

• 26.5% increase in sales from 2023 during Cyber Week 
• 5.2% increase in average cart price (that’s $112.39 AOV) during Cyber Week 
• 13.85% increase in orders via apps from 2023
• 14.25% increase in unique customers from 2023
• Top countries shopped: United States, United Kingdom, Australia, Spain, Canada 
• Top cities shopped: London, Los Angeles, Glasgow, Chicago, Liverpool

The main takeaways? This Cyber Week, there weren’t just more mobile consumers shopping on apps, but these consumers (both old and new) were spending more, too. Rising AOV highlights consumers’ growing preference for personalized, convenient shopping experiences at their fingertips.

What drove many of these consumers directly to their favorite brands’ best in-app deals? Branded push notifications. Over Cyber Week, Tapcart merchants sent 14.88K push notifications, including 8.41K sent during BFCM weekend. 

Industry insights: Health & Wellness saw the biggest bump (49.7%) in BFCM app spend this year.

While many industries saw a jump in BFCM spending this year, the health and wellness sector reached a near 50% increase. It’s clear this industry has become a mobile-first one, and that consumers shopping for these products expect exceptional mobile experiences.

While the surges for food and beverage, home and hobby, and fashion and apparel industries are not quite as high, these boosts (20% to 30%) indicate these consumers are increasingly ready to spend on mobile. 

Trend prediction confirmed: Holiday shopping is happening sooner than ever — even in October.

As we predicted in our 2024 BFCM Consumer Data Report, consumers are holiday shopping sooner than ever. Predictions that 6 in 10 would start shopping in October or November rang true, as Tapcart saw an 11.23% spending increase YoY in October 2024.

And during Cyber Week itself, shopping peaked right away. Friday, November 29th, saw the highest sales volume. Cyber Monday fell on December 2nd, which confirms predictions that December was the least likely month to start holiday shopping.

How to turn 2024 BFCM data info 2025 strategy

The TLDR: Your consumers are on mobile, and they expect an elevated shopping experience that makes it convenient to stay close to your brand. This mobile app success is due primarily to brands harnessing many of Tapcart’s mobile app marketing best practices. These tried-and-true strategies can elevate the mobile shopping experience and the customer buying journey for holiday shoppers — as well as help your brand stand out from the competition. 

If you’re considering adding a mobile app to your 2025 ecommerce strategy, book a demo to see how much incremental revenue you could create and how an app compliments your current tech stack.