How Aviator Nation Increases AOV through Intelligent and Personalized Recommendations

With the Rebuy x Tapcart integration, app customers spend 15% more thanks to personalized product recommendations with virtually no lift on your end.

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OverviewTapcart’s Tech Partner Program is designed to expand our ecosystem of partners, encourage partner-led extensibility

Every customer is different and craves a unique experience that suits their needs, wants, and previous purchasing decisions. When you combine a carefully curated app and AI-enriched personalization, it’s that much easier to convert mobile customers—and boost AOV, too. 

After all, modern customers respond well to (and crave) personalization from ecommerce brands. According to a recent McKinsey study, over three-quarters of shoppers are more likely to buy from a brand that offers personalization…and over two-thirds of shoppers expect personalized recommendations for products, too. 

Rebuy helps customers discover (and, even more importantly, purchase) products they didn’t realize they wanted or may have bought later from another company. By adding upsell and cross-sell opportunities to the customer journey, Rebuy merchants can find value in Tapcart by offering these same recommendations in an app just as they do on the web. 

Adnan Shah, Tech Partnerships Manager at Rebuy, is the first to admit how powerful the Tapcart x Rebuy Integration is. He and his colleagues see Tapcart as an elite partner, category leader, and thought leader. And, in perhaps our favorite compliment ever, one Rebuy employee referred to us as “a no-brainer for merchants.” 

The TLDR on Rebuy x Tapcart

In Adnan’s words, Rebuy’s technology facilitates ecommerce personalization for revenue optimization via intelligent upsell and cross-sell opportunities. If that’s too techy of an explanation, just think of Rebuy as Adnan explains it to his mother: “How can I get you to spend more money while shopping?” 

Best of all, the AOV lift from the Rebuy x Tapcart integration is usually between 5% and 15%. 

Rebuy’s goal is to help you ensure your customers spend more online. And that’s where Tapcart comes in: helping brands achieve this goal on mobile and within a high-performing app. This is critical because, today, most customers shop on mobile — and it’s a challenge to convert them. 

From discovery to transaction, Tapcart helps capture, captivate, and ultimately convert these shoppers with a suite of features, including instant checkout, seamless UI and UX, and push notifications. Add Rebuy to the mix, and you’ve got a dream team on your hands — and are laying additional value onto your app through proven revenue optimization. 

How Rebuy X Tapcart integration boosted AOV by 15% for Aviator Nation

Adnan walked us through the Rebuy process within Aviator Nation’s Tapcart-powered app. When customers peruse the California-cool apparel brand’s app, they’re greeted with intelligently personalized recommendations designed to maximize AOV and increase conversions…without the Aviator Nation team having to spend weeks manually figuring out what products to recommend to which customers. 

Here’s how it works: When a customer shops in Aviator Nation’s mobile app, Rebuy displays a carousel of AI-powered recommended products that can be added to a customer’s cart in a single click. These aren’t just any recommendations, either. Instead, they are selected by data-powered AI and carefully set rules to get Aviator Nation the AOV and LTV boost it wants. 

This doesn’t just lead to customers spending more on products that are truly right for them but also increases conversions altogether. It’s also great for operational efficiency since the Rebuy x Tapcart integration eliminates the need for Aviator Nation to manually customize product recommendations that might be based on gut decisions and personal preferences, not targeted consumer data. 

The results? Rebuy’s product recommendations block generated $25K in upsell revenue for Aviator Nation in just thirty days. Over 250 different products are purchased through that custom block every month.  

What’s next for Rebuy x Tapcart

Rebuy and Tapcart will continue to prioritize, build, and invest in our joint integration. On the horizon? 

  • JUST LAUNCHED 🚀 A gift-with-purchase feature that will allow customers to add “gifts” to their orders.
  • The ability to deploy Rebuy’s beloved Smart Cart capabilities (progress bar, cart upsells, etc.) within the app.
  • An improved bundling experience that’s even more flexible than it is today.

Want to learn more about Rebuy? Rebuy works with 10k+ installs and 3k+ Shopify Plus brands. Like Tapcart, Rebuy works closely with many ecommerce businesses (from 1M in revenue to over 100M) across industries such as beauty, apparel, CPG, and more. Rebuy customers include Aviator Nation, Feastables, Momofuku, and Magic Spoon

Curious if Rebuy’s personalization platform can boost your brand’s bottom line? Tap here to learn more.

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