Grove Collaborative, the first plastic-neutral retailer and a leading sustainable consumer products brand, has announced a major technology replatforming initiative aimed at delivering an exceptional customer experience while lowering costs and driving long-term growth. In collaboration with Shopify, Ordergroove, and Tapcart, Grove is building a cutting-edge tech stack to support its mission of making everyday essentials planet-friendly.

The partnership with Tapcart is a pivotal step in Grove's strategy to enhance its mobile app. By transitioning to Tapcart's platform, Grove will reduce the need for costly custom app development, enabling their team to focus on creating impactful merchandising, promotional, and customer communication strategies. This shift supports Grove's vision of using technology to deepen customer engagement while lowering operational costs.

A partnership that empowers customer engagement through mobile innovation

This collaboration highlights the growing importance of a robust mobile strategy and the power of mobile as a channel to deliver high-impact customer experiences. Tapcart’s platform enables brands like Grove Collaborative to enhance customer touchpoints while lowering the total cost of ownership. Mobile apps are increasingly vital for consumer engagement, offering brands a way to differentiate themselves in competitive markets through seamless communication and personalized promotions.

Key benefits of this mobile-first strategy:

1. Optimized Mobile Operations: Tapcart reduces the need for custom development, freeing up resources for strategic growth.
2. Improved Customer Engagement: By leveraging Tapcart’s tools, Grove Collaborative can better communicate with and delight their customers.
3. Scalability for Growth: The flexible infrastructure supports innovative, customer-centric initiatives.

Grove Collaborative’s integration with Tapcart reaffirms the value of mobile apps in fostering loyalty, improving retention, and driving sustainable business growth. This milestone underscores the significance of choosing the right partners to achieve both operational efficiency and customer satisfaction.

Chris Clark, CTO and co-founder of Grove Collaborative, highlighted the significance of this evolution: "Our new tech stack, including Tapcart, allows us to better serve our customers and focus on what we do best—delivering sustainable, high-quality products."

For more details, read the full press release on Grove’s website here.

Curious how you brand can maximize impact and lower total cost of operations like Grove? Learn how you can save up to 70% on mobile app overhead here.