In the past, eCommerce brands had to work hand-in-hand with developers to make even the smallest of adjustments to their mobile apps (not to mention pay to make those changes). Any new content would need to be sent to a developer well in advance for it to go live. It was nearly impossible to update an app in real-time unless the developer was in-house.
In 2017, Tapcart solved this dilemma and gave brands the ability to create custom layouts for their apps with no coding required. We gave brands the freedom to create the look and feel of their app and select which collections to feature. Our goal was to make mobile apps accessible to everyone.
Tapcart Drops takes that functionality to the next level and will further empower your marketing team. Now, you can plan and schedule multiple layouts of your mobile app in advance, revert back to layouts you used in the past and launch new layouts without having to do it in real-time.
How Tapcart Drops work with your Shopify store
The Drops feature is a powerful automation tool that allows you to draft and pre-schedule the design of your block layouts. You can manage your app designs from the Tapcart Dashboard in the Drops Calendar. Here you can view all of the content you have lined up at a glance. Simply click on the date to add or edit your layout design and hit save.
Prior to Drops, merchants would have to manually design an entirely new layout and publish it at the exact moment in time they wanted it to go live. This means that when a new collection launched, you’d have to wake up at 6:00 am to design an entirely new app layout and then publish it before any of your customers woke up. Now, you can spend more time preparing the perfect layout and easily align your mobile app with your marketing campaigns; whether you’re promoting a sale or launching a new collection.
Empower your team with automation
Tapcart Drops is the first launch in a suite of Enterprise automation features that we are building to help empower our merchants with cutting-edge technology. We’re excited to take your mobile eCommerce presence to the next level.
To learn more about the benefits of a mobile app and the Tapcart Enterprise platform, get in touch with our team of mobile experts.
