











An annual awards event to recognize outstanding achievements in the mobile commerce industry.
Recognizing the best in design, development, and innovation in mcommerce.

Recognizing the best in design, development, and innovation in mcommerce.
Push Marketer of the Year



App Design of the Year



App Marketer of the Year



Best BFCM Campaign



App Feature of the Year



Best Customer Experience




Push Marketer of the Year


Push Marketer of the Year
These nominees are consistently pushing the boundaries with their innovative push notification messaging and unique campaign ideas.





Push Marketer of the Year
These nominees are consistently pushing the boundaries with their innovative push notification messaging and unique campaign ideas.












Push Marketer
of the Year
These nominees are consistently pushing the boundaries with their innovative push notification messaging and unique campaign ideas.


Mia Bijoux
Mia Bijoux’s app is a key driver of customer engagement, accounting for 20% of total store revenue in early 2025. Their bilingual push notifications—from exclusive gift offers and collection restocks to event countdowns—create urgency while reinforcing their commitment to sustainability and quality. With a 3.75% app conversion rate surpassing web’s 3.03% and an AOV of $99.71 vs. $78.63 on web, their strategic push campaigns deliver high-value customers while ensuring inclusivity through French-language messaging.


Muscle Republic
Muscle Republic’s mobile app has become a VIP shopping destination, driving a 171% YoY increase in Daily Active Users and a 31% higher AOV than web. App-exclusive launches—like their ‘Your Chance to Win’ promo—have fueled engagement, increasing push notification CVR to 14.4% and boosting app conversion rate by 74.5%. With automated push flows for abandoned carts, wishlist alerts, and personalized offers, they've also seen a 238% YoY growth in app sessions, proving that is more than a sales channel—it’s a loyalty powerhouse.


Beekman 1802
What makes Beekman 1802’s push marketing strategy truly award-worthy is how seamlessly it aligns with their brand ethos—meeting customers where they are and crafting personalized, high-impact journeys directly on their phones. Their 200+ app notifications blended exclusives, early access, and Kindness Reminders, driving both revenue and customer loyalty. Their app now delivers 10% of total revenue with a 31% higher CVR than web. More than sales, their strategy builds meaningful connections, meeting customers where they are—on mobile—with seamless, high-impact messaging that strengthens brand love.



Brümate
BrüMate’s mobile app has become a growth machine, driving 10% of total revenue while delivering 56% higher sales per session than web. Their early access strategy for product drops via push notifications has driven impressive engagement, resulting in an app conversion rate 43% higher than web. BrüMate’s mobile-first strategy proves that exclusivity and direct-to-consumer engagement can fuel serious revenue impact.


DAILY DRILLS
Daily Drills is all about energy, excitement, and community, creating a shopping experience that feels dynamic and engaging. Founded by two female entrepreneurs, their bold, go-for-it spirit shines through in every push notification. Whether it’s Friday giveaways, product drops, or playful, exclamation-filled messages, their pushes feel like a personal invite to the party. More than just marketing, it’s a connection-driven strategy that keeps customers engaged and coming back for more.


App Design of the Year


App Design of the Year
These nominees raise the bar for app design, elevating the customer shopping experience with layouts that captivate and inspire.


App Design of the Year
These nominees raise the bar for app design, elevating the customer shopping experience with layouts that captivate and inspire.










App Design
of the Year
These nominees raise the bar for app design, elevating the customer shopping experience with layouts that captivate and inspire.


Primally Pure
Primally Pure’s app creates an immersive, content-rich experience where shoppers can learn, explore, and shop—all in one place. By integrating educational content like their podcast, expert panel, and blog, the app makes discovering clean beauty effortless. This content-first approach has led to a 15% AOV increase and now drives 15% of total DTC revenue, proving that informed customers are confident buyers.

Emi Jay
Emi Jay’s app is the definition of effortless luxury, blending on-brand colors, full-bleed visuals, and a sleek Discover Page for a beautiful app experience. More than just aesthetics, its design drives results—with app conversion rates nearly 2x higher than web (3.29% vs. 1.7%) and a 27.2% higher AOV on-app vs. website. Exclusive features like a wallpapers page and Clip + Brush customization boost engagement, making Emi Jay’s app a masterclass in design-driven commerce.

The Hundreds
The Hundreds' app feels like a digital magazine, merging streetwear culture with real-time content and modern shopping experiences. The Bobby and Ben pages offer exclusive, blog-style updates and curated collections, while the FYP tab brings a TikTok-style product feed to younger shoppers. With 20% of revenue coming from the app, and a 13.6% higher AOV than web, The Hundreds has created an app that fuels both engagement and sales.

Lelet NY
Lelet NY’s app is a visual masterpiece, blending luxury and function with in-app product videos, curated tutorials, and occasion-based pages like Bridal and Archive Sale. The seamless integration of video content elevates the shopping experience, offering a high-fashion, editorial feel that mirrors the brand’s craftsmanship. With an intuitive, aesthetic-first approach, Lelet NY sets a new standard for mobile elegance.

Princess Polly
Princess Polly’s app is as stylish as its shoppers, designed for high engagement and seamless discovery. Curated collection pages make it easy for shoppers to stay on top of trends, while the numbers highlight its success—27.6%+ of total store revenue comes from the app, conversion rates have increased 23%+ vs. web, and AOV is up 15.3% in the U.S.. With dynamic, on-brand layouts and push notifications driving 220K+ sessions, Princess Polly’s mobile app is a fashion powerhouse.

App Marketer of the Year


App Marketer of the Year
These nominees demonstrate unparalleled expertise in marketing their apps and establishing a strong brand presence on mobile.


App Marketer of the Year
These nominees demonstrate unparalleled expertise in marketing their apps and establishing a strong brand presence on mobile.










App Marketer
of the Year
These nominees demonstrate unparalleled expertise in marketing their apps and establishing a strong brand presence on mobile.


OH POLLY
Oh Polly has mastered the art of app marketing by seamlessly integrating exclusivity and engagement across platforms. Their app-only discounts and early access deals keep shoppers hooked, while strategic placements—like a persistent eyebrow banner on mobile and a dedicated download icon in their TikTok bio—drive downloads effortlessly. By tapping into their highly engaged social community, Oh Polly ensures their app remains a VIP shopping destination.




JLUXLABEL
JLUXLABEL excels in app marketing, using mobile banners to promote exclusive Outlet App discounts and drive downloads. Their 'Appy Hour' Instagram Story creates urgency with time-sensitive app-only deals, while their 80% off app-exclusive sale rewards loyal users and increases conversions. By blending strategic promotions with compelling visuals, JLUXLabel has created a highly engaged mobile community and a seamless shopping experience




Christy Dawn
Christy Dawn has turned exclusivity into engagement, driving 27% of total revenue through their app since launch.Their strategic use of personalized push notifications, a mobile pop-up promoting app downloads, and an “App-Exclusive” banner keeps users connected and informed. By offering early access drops and loyalty-focused messaging, Christy Dawn has enhanced the mobile experience, achieving a $322 AOV compared to $287 on-site and a 3.4% CVR. This strategic approach has made the app a key revenue driver.


Culture Kings
Culture Kings has turned their app into a top-performing sales and loyalty channel. With a 70% higher CVR in AU/NZ, a 124.4% increase in the US, and a 25% AOV lift, their mobile strategy drives serious results. From high-impact IRL x digital activations to standout promotions like their G-Wagon giveaway, the app keeps customers engaged and coming back. With Tapcart, Culture Kings has redefined loyalty, engagement, and exclusivity—all in one place.




BWH Plant Co.
BWH Plant Co. has made their app the go-to destination for plant lovers, generating 56% of total DTC revenue and keeping customers engaged with app-exclusive rare plant drops, wishlist reminders, and personalized push notifications. With an AOV 35% higher than web and a 97% retention rate, their omni-channel strategy—spanning QR codes, email, and social prompts—has made app adoption seamless and rewarding.



Best BFCM Campaign


Best BFCM Campaign
These nominees are behind the most innovative and results-driven BFCM campaigns, showcasing creativity that delivers real impact.




Best BFCM Campaign
These nominees are behind the most innovative and results-driven BFCM campaigns, showcasing creativity that delivers real impact.










Best BFCM Campaign
These nominees is behind the most innovative and results-driven BFCM campaign, showcasing creativity that delivered real impact.


I Love Ugly
I Love Ugly took a bold approach to BFCM, building anticipation by temporarily closing their app before launching a multi-phase sales event. Over two weeks, they ran exclusive daily deals, GWP offers, and a scratch-off giveaway, keeping customers engaged with fresh incentives. This strategic rollout, combined with a sleek, high-end shopping experience, reinforced their mission of inspiring customers to dress, think, and live better.





LolaVie
Founded by Jennifer Aniston, LolaVie’s BFCM campaign was as effortlessly chic as her iconic hair. Their tiered GWP strategy gave shoppers something to celebrate—starting with two free gifts before transitioning to a lower threshold with one gift, making luxe hair care more accessible. With an extended sitewide sale and a commitment to clean, cruelty-free, and upcycled ingredients, LolaVie proved that great hair days and sustainability go hand in hand.


Baseball Lifestyle 101
Baseball Lifestyle 101 knocked BFCM out of the park with a strategic early access rollout for app users, rewarding their most loyal fans with first dibs on the biggest discounts. Their tiered discount structure built momentum, starting with exclusive 35% off access before opening up a 50% sitewide sale. By combining perfectly timed push notifications and seamless checkout flows, they turned their app into the ultimate destination for holiday shopping



Maison Lavande
Maison Lavande’s BFCM campaign was a resounding success, achieving an impressive app conversion rate of 9.82%—over 3X higher than their mobile site. By launching the sale exclusively on the app before expanding to the website, they maximized engagement, with their initial push notification converting at 18.25% and weekend conversions soaring to 32.16%—10x their usual rate. This app-first approach turned exclusivity into extraordinary results.


Cocopup London
Cocopup London made a bold statement this BFCM with engaging push notifications, dynamic app design updates, and an exclusive 40% in-app discount. Their creativity paid off—sales surged by 67.13% in November, sessions increased nearly 20%, and the app gained almost 6,000 new downloads.



App Feature of the Year


App Feature of the Year
These nominees have unlocked the potential of App Studio to create standout custom features, from geo-location push notifications and store locators to gamification and live streams, elevating the mobile experience.


App Feature of the Year
These nominees have unlocked the potential of App Studio to create standout custom features, from geo-location push notifications and store locators to gamification and live streams, elevating the mobile experience.










App Feature of the Year
These nominees have unlocked the potential of App Studio to create standout custom features, and screens to elevate the mobile experience.


Great Garden Plants
GreatGardenPlants has taken mobile shopping to the next level with an AR feature that lets customers visualize plants in their own space before purchasing. This immersive experience has driven a 256% higher CVR, a 22% AOV increase, and a 75% higher retention rate vs. web. By blending technology with nature, this innovation removes uncertainty and makes plant shopping more engaging and interactive.

Stadium Goods
Stadium Goods has redefined app shopping with App Studio to create brand-specific custom screens. This nominee unlocked the potential of App Studio and Push Notifications to create standout custom screens that highlight the robust supply fueling its marketplace—ultimately creating an elevated mobile experience. Shoppers can browse tailored experiences for Air Jordans, Nike, Adidas, and curated collections like Running and Cold Gear, making discovery seamless. These dynamic screens work hand-in-hand with targeted push notifications, guiding sneakerheads straight to their favorite brands. With 20% of total revenue generated through the app, this custom functionality delivers serious impact.

Workwearhub
Work Wear Hub has mastered urgency with a custom countdown timer that intelligently resets based on their same-day dispatch cutoff. Orders placed before 3 PM Mon-Fri ship same-day, while weekend timers adjust for Monday fulfillment. This seamless automation has helped drive a 154% higher CVR, a 21.8% AOV increase, and 3.14x more revenue per session, making every second count.

The Oodie
The Oodie has redefined its app experience with dynamic size guides and real-time shipping updates, making it effortless for customers to find their perfect fit and track deliveries with ease. These enhancements have strengthened customer confidence and streamlined the shopping journey. With Tapcart accounting for 10.7% of UK revenue, a 140% higher conversion rate than web, and a 14% higher AOV, the app continues to be a major driver of growth.

HairHouse
Hairhouse has reimagined salon booking on mobile with an intuitive date selector, service bundles, and real-time salon integration. Their hair profile and live chat offer personalized recommendations, while the app’s efficiency has led to 3x higher conversion rates, a 19% AOV increase, and 4x better retention than web. With a 66% YoY growth in bookings, Hairhouse proves that convenience fuels customer loyalty.


Best Customer Experience
These nominees excel in delivering elevated and differentiated customer experiences, setting the bar for customer satisfaction and engagement.


Best Customer Experience
These nominees excel in delivering elevated and differentiated customer experiences, setting the bar for customer satisfaction and engagement.










Best Customer Experience
These nominees excel in delivering elevated and differentiated customer experiences, setting the bar for customer satisfaction and engagement.


Sculpted by Aimee
Sculpted by Aimee’s app redefines beauty shopping with a seamless, content-rich mobile experience. Features like Monday Makeup Tip tutorials, interactive quizzes, and shoppable social content make discovering new products effortless. With dynamic videos and an intuitive, easy-to-navigate design powered by Tapcart App Studio, the app seamlessly blends education, engagement, and commerce—turning beauty inspiration into a dynamic brand experience.

OluKai
OluKai’s mobile app is an immersive brand experience that that blends storytelling, adventure, and commerce. With an Explore Page featuring travel guides and a Watch Page showcasing real customer journeys, the app brings the spirit of Aloha to life. The results speak for themselves: +142% CVR in the U.S., +170% in Canada, and 40%+ of new customer orders from the app–proving that a great customer experience drives real impact

Plug Tech
Plug Tech’s app sets a new standard in tech resale, combining transparency, trust, and seamless usability. With customer unboxing videos, dynamic category organization, and an intuitive iPhone Starter Pack bundle, the app simplifies tech shopping while building trust. Users spend 9+ minutes per session, and push notifications drive the highest ROI—making the app Plug Tech’s #1 retention tool and a key driver of repeat engagement.

Muscle Nation
Muscle Nation’s app is a masterclass in personalization and conversion-driven design. Features like Integrated Set Products boost AOV by 29.4%, while Complete the Look upsells encourage multi-product purchases. With a 110% higher CVR in-app vs. web, custom elements like nutrition tables, countdown timers, and dynamic product recommendations make for a highly engaging, tailored shopping experience that keeps customers coming back.

Favorite Daughter
Favorite Daughter’s app delivers a fashion-forward, stylist-approved shopping experience. The Styling Tips page offers video tutorials on how to wear and pair pieces, with directly linked products below—making it effortless to shop the look. Combined with a sleek design, Shop the Look blocks, and a brand-consistent rewards program (‘Favoritism’), the app is as curated as the wardrobes it helps build.