About the Brand
After online sales quickly outgrew the company’s brick & mortar presence, Talita realized she had to give her on-the-go customers a better way to shop.
The Esther & Co. mobile app was launched in January of 2019.
Esther & Co. launched their app with a unique offer to win a 7 day trip to Italy, complete with a new wardrobe provided by the brand. They received 6,500 entries and downloads over the course of the first month and 10K downloads within the first 3 months.
In addition, 17% of total sales for the company came through the mobile app in the first month since its launch.
of total sales came through the mobile app
downloads within the first three months