The Apple Developer Program gives you access to multiple Apple platforms like the Apple App Store, Apple TV, Apple Watch, and MacBook operating systems. With billions of active consumers browsing these platforms, it can be a very lucrative channel.
Enrolling in the Apple Developer Program to maintain brand equity within the Apple ecosystem is super easy to do and invaluable to your brand. By being enrolled, your company maintains its brand rights and trademark protection across all Apple platforms. This means that if any 3rd party attempts to use your brand name for any commercial reason, they will immediately be taken down by Apple.
Other benefits that come with the Apple Developer program include:
- •The ability to publish apps on the Apple App Store
- •Access to beta builds of iOS, macOS, watchOS, and tvOS
- •Access to app extensions like Apple Pay, Maps, and more
- •Access to Apple Store Connect's App Analytics program
Maintaining a membership to the Apple Developer program is just $99 annually. This is a small investment in comparison to the value you are getting by accessing an evergrowing number of users on mobile devices. This is not only a marketing channel but an owned sales channel should you decide to launch a mobile app.