That’s why we created Insights, an all-in-one analytics toolkit built right into your Dashboard. With Insights, you can cut straight to the chase and follow the money, by tracking things like sales, sessions, retention, app revenue, and activity all in one centralized hub. These stats can largely inform your next business move, from when to release your product launch to how to shape your marketing strategy.
So without further ado, here are the most important metrics you can measure with Insights—and how you can use them to inform your next move.
1. Mobile App Revenue:
Choose your date range to see how much money your app has made in a given time frame. You can manipulate the data by time ranges and filter to view the data in years, weeks, days, or hours. Use this metric to not only report on your bottom line but to make key strategic future decisions. Have a flash sale? Filter the dates to see how your app performed during the sale. Based on if you met your goals or not, you can shift your strategy to accommodate your learnings. This can help you laser in on your future sales strategy.
Measure retention based on app sessions. Visualize all of your new and returning session data during a specific date range. Spot trends and gauge the effectiveness of marketing initiatives to get customers back into your app. The right balance for this should depend on the stage of growth your business is in.
3. App Sessions:
Measure the total number of all your app sessions to understand how often your customers are using your app. You can filter this data by a given time frame and view the sessions by source, whether the customer entered the app through a direct tap, push notification, or deep-link.
4. New App Sessions:
With this metric, you can view how many new shoppers have downloaded your app, track new user acquisition to analyze your mobile growth, and even compare your date range to understand when and why people choose to download your app. Use these insights to gauge whether or not your app’s network of users is growing over time, and help you set a strategy to keep your new users growing. You can also compare date ranges of specific marketing campaigns to determine what has worked best for you, so you can lean into and amplify promising strategies.
5. App Activity:
Get a glimpse of the most popular times that your customers are using your app. Analyzing this mobile activity data to help strengthen your overall mobile strategy to pinpoint the best time for engagement. Are your users most likely to be looking at your app half asleep on Monday morning? Bingo—that’s the time to trigger a push notification to help skyrocket your conversion and retention rates.
6. Sessions by Device Type:
Understand which mobile devices your customers are using. These insights can help channelize your budget better as you can tailor your ad messaging by device type—and can even help you personalize your push notifications accordingly.
These six metrics are key to scaling, testing, and optimizing your app, and when analyzed before defining your strategy, you immediately position your initiative toward success—and can witness your app's performance in real-time. The best part is, it’s only the beginning. We’re already imagining the next iteration of Insights to continue to bring more data to light.
Parth Thakkar - Product Manager
Have a live Tapcart app? Visit the Insights tab on your Dashboard. This is where you can view your Metrics Cards to see your daily stats.
Don’t have an app? Get in touch with an expert for a virtual chat and find out why you’re leaving money on the table.